Simple Email Marketing Tips to Improve Click-through Rates
Tips to improve click-through rates. Practicing good inbound marketing means sending emails to people who actually want to hear from you. But oftentimes, your emails still end up getting lost in the inbox clutter — or worse, in the spam folder. And then, when someone actually opens your email, they don’t…
Revisiting Your Results in B2B Marketing
Revisiting your results in B2B marketing. Once your leads are in and you’ve had an opportunity to qualify all or most of your new prospects, it’s time to review your results and evaluate the performance of your lead generation efforts. With your first lead generation campaign, you will be able…
Research 101: Essential Email Marketing Steps for B2B Marketing
Essential email marketing steps. It cannot be denied that Email Marketing has its great challenge for B2B marketing research. In this post, we will be citing some evidence presented in the research of E. Fariborzi and M. Zahedifard from the International Journal of e-Education, e-Business, e-Management and e-Learning, Vol. 2,…
Key Reasons for Outsourcing Telemarketing Surveys
Telemarketing surveys in many companies will undertake themselves to endeavor to monitor their customer experience; this is very much a step in the right direction and if done in such a way that the right questions are asked with the ultimate customer feeling that they can express their opinion of…
Smart Email Marketing Methods in Lead Generation
In lead generation services, email marketing campaigns are essential elements of any sales and marketing strategy. They communicate and build relationships with business leads, gather important data, and help boost marketing ROI. As important as these campaigns are for B2B marketers, many miss the mark and continue to fall short…
3 Steps in Efficient Lead Management in B2B Marketing
Traditionally, one of the biggest struggles between B2B marketing and sales is lead management. When done poorly, lead quality suffers, prospects get lost in the sales funnel, and sales teams end up wasting valuable time on unqualified leads — meaning that an inefficient lead management process poses a huge risk…
B2B Sales Lead: How to be a trustworthy company.
Leads are the bread and butter of businesses. Without them, there are no sales. But how come that it’s so hard to obtain this leads? It should be easy for us, we have minds that works and body to carry out actions that are necessary, but how come we can’t…
Business tip: Keep it real with Prospects
Have you ever wonder why some prospects don’t look interested with what you are providing? The main reason for this is, it isn’t that they aren’t interested. It’s just that you don’t sound interested enough. “Not Interested” Sure, you’ve already heard this statement a lot of times, but it doesn’t mean…
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