3 Steps in Efficient Lead Management in B2B Marketing
Traditionally, one of the biggest struggles between B2B marketing and sales is lead management. When done poorly, lead quality suffers, prospects get lost in the sales funnel, and sales teams end up wasting valuable time on unqualified leads — meaning that an inefficient lead management process poses a huge risk…
B2B Sales Leads: Why I Study Prospects behavior (And Maybe You should too) Part 1
Have you ever notice how some prospects are declining our offer without hesitating? Yes, I’m referring to emails we send outs. Notice how they enable their auto reply of “Not interested” or “Taking a leave, be back at (Date)” Surely you’ve already had enough but you can’t do anything about…
Business tip: Keep it real with Prospects
Have you ever wonder why some prospects don’t look interested with what you are providing? The main reason for this is, it isn’t that they aren’t interested. It’s just that you don’t sound interested enough. “Not Interested” Sure, you’ve already heard this statement a lot of times, but it doesn’t mean…