3 Steps in Efficient Lead Management in B2B Marketing

On May 3, 2016, Posted by , In B2B Lead Generation,B2B Sales Lead,Business,Lead Generation, By ,,,,, , With Comments Off on 3 Steps in Efficient Lead Management in B2B Marketing

Traditionally, one of the biggest struggles between B2B marketing and sales is lead management. When done poorly, lead quality suffers, prospects get lost in the sales funnel, and sales teams end up wasting valuable time on unqualified leads — meaning that an inefficient lead management process poses a huge risk…

Lead generation tip – Focus on what prospects Thrive On

On October 7, 2015, Posted by , In Advice Blogs,B2B Lead Generation,B2B Sales Lead,Lead Generation, By ,,, , With Comments Off on Lead generation tip – Focus on what prospects Thrive On

As you know, unrestrained presentations are one of the biggest mistakes in marketing and lead generation. Why is it wrong? Other than the usual reasons of being too promotional, overloading, and intimidating, it is also too broad when it comes to offering what prospects simply need to thrive. It is…