Simple Email Marketing Tips to Improve Click-through Rates

Tips to improve click-through rates. Practicing good inbound marketing means sending emails to people who actually want to hear from you. But oftentimes, your emails still end up getting lost in the inbox clutter — or worse, in the spam folder. And then, when someone actually opens your email, they don’t actually click through. See some tips below to actually improve your email marketing click-through rates.

Email new contacts within 24 hours.

Tips to improve click-through rates. It’s important to take advantage of the window of opportunity when your company or brand is at the top of your prospects’ minds. You can really get a pulse of what future engagement will look like by what people do when you email then within 24 hours of their subscribing to your newsletter, signing up for an offer, and so on. Plus, it’s a great opportunity for branding and setting expectations.

If you don’t have any automated email workflows set up, you’re likely missing out on some major opportunities to nurture and engage your existing contacts.

Send your email from a real person, not your company.

Tips to improve click-through rates. When you send email from a real person, your email open rate increases. Plain and simple. This is because — based on past tests we’ve conducted –recipients are typically more likely to trust a personalized sender name and email address than a generic one. People are so inundated with spam nowadays, they often hesitate to open email from unfamiliar senders –and they’re more likely to trust a personalized sender name and email address than a generic one

Keep your emails short.

Tips to improve click-through rates. Everyone’s busy and their inbox is already full. Why add to the problem with a huge, long email? People generally like short, concise emails better than long ones. Plus, when they’re scanning through all their emails in a short amount of time, they’re more likely to skim and glean the overall message before deciding to take any action.

Another reason to keep your emails short? Too much copy is actually a red flag for spam filters, too.

To keep your emails short and compelling, write your email like you were talking to someone in real life. If your email has to be on the long side, break it up into multiple paragraphs to provide visual breaks.