Simple Email Marketing Tips to Improve Click-through Rates
Tips to improve click-through rates. Practicing good inbound marketing means sending emails to people who actually want to hear from you. But oftentimes, your emails still end up getting lost in the inbox clutter — or worse, in the spam folder. And then, when someone actually opens your email, they don’t…
Revisiting Your Results in B2B Marketing
Revisiting your results in B2B marketing. Once your leads are in and you’ve had an opportunity to qualify all or most of your new prospects, it’s time to review your results and evaluate the performance of your lead generation efforts. With your first lead generation campaign, you will be able…
Building a Multi-Step Process in Lead Generation
Flashy marketing campaigns and pushy sales techniques are inconsistent with the image of a firm like yours. And cold calling is just out of the question. It is time consuming, unproductive and frustrating – and it can make you look desperate. So what do you do? What are your options?
Research 101: Essential Email Marketing Steps for B2B Marketing
Essential email marketing steps. It cannot be denied that Email Marketing has its great challenge for B2B marketing research. In this post, we will be citing some evidence presented in the research of E. Fariborzi and M. Zahedifard from the International Journal of e-Education, e-Business, e-Management and e-Learning, Vol. 2,…
Key Reasons for Outsourcing Telemarketing Surveys
Telemarketing surveys in many companies will undertake themselves to endeavor to monitor their customer experience; this is very much a step in the right direction and if done in such a way that the right questions are asked with the ultimate customer feeling that they can express their opinion of…
Smart Email Marketing Methods in Lead Generation
In lead generation services, email marketing campaigns are essential elements of any sales and marketing strategy. They communicate and build relationships with business leads, gather important data, and help boost marketing ROI. As important as these campaigns are for B2B marketers, many miss the mark and continue to fall short…
3 Steps in Efficient Lead Management in B2B Marketing
Traditionally, one of the biggest struggles between B2B marketing and sales is lead management. When done poorly, lead quality suffers, prospects get lost in the sales funnel, and sales teams end up wasting valuable time on unqualified leads — meaning that an inefficient lead management process poses a huge risk…
Make Your Emails More Persuasive During outbound communication
The food of sales and marketing is communication. Every closed deals with value and complexities all relies to the ability of a marketer to express himself clearly and persuasively. Outbound email on this matter has a special breed of writing. There is only a small chance to get the reader’s…
Lead generation tip – Focus on what prospects Thrive On
As you know, unrestrained presentations are one of the biggest mistakes in marketing and lead generation. Why is it wrong? Other than the usual reasons of being too promotional, overloading, and intimidating, it is also too broad when it comes to offering what prospects simply need to thrive. It is…
B2B Sales Leads: Why I Study Prospects behavior (And Maybe You should too) Part 1
Have you ever notice how some prospects are declining our offer without hesitating? Yes, I’m referring to emails we send outs. Notice how they enable their auto reply of “Not interested” or “Taking a leave, be back at (Date)” Surely you’ve already had enough but you can’t do anything about…
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