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Author Archives : Mark Allen

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Simple Email Marketing Tips to Improve Click-through Rates

On June 27, 2016, Posted by , In Business,email marketing,Lead Generation,Marketing,telemarketing, By ,,, , With Comments Off on Simple Email Marketing Tips to Improve Click-through Rates

Tips to improve click-through rates. Practicing good inbound marketing means sending emails to people who actually want to hear from you. But oftentimes, your emails still end up getting lost in the inbox clutter — or worse, in the spam folder. And then, when someone actually opens your email, they don’t…

Revisiting Your Results in B2B Marketing

On June 20, 2016, Posted by , In B2B Lead Generation,B2B Sales Lead,Business,email marketing,Lead Generation, By ,,,, , With Comments Off on Revisiting Your Results in B2B Marketing

Revisiting your results in B2B marketing. Once your leads are in and you’ve had an opportunity to qualify all or most of your new prospects, it’s time to review your results and evaluate the performance of your lead generation efforts. With your first lead generation campaign, you will be able…

Building a Multi-Step Process in Lead Generation

On June 13, 2016, Posted by , In B2B Lead Generation,B2B Sales Lead, With Comments Off on Building a Multi-Step Process in Lead Generation

Flashy marketing campaigns and pushy sales techniques are inconsistent with the image of a firm like yours. And cold calling is just out of the question. It is time consuming, unproductive and frustrating – and it can make you look desperate. So what do you do? What are your options?

Research 101: Essential Email Marketing Steps for B2B Marketing

On June 8, 2016, Posted by , In B2B Lead Generation,Lead Generation,Marketing, By ,, , With Comments Off on Research 101: Essential Email Marketing Steps for B2B Marketing

Essential email marketing steps. It cannot be denied that Email Marketing has its great challenge for B2B marketing research. In this post, we will be citing some evidence presented in the research of E. Fariborzi and M. Zahedifard from the International Journal of e-Education, e-Business, e-Management and e-Learning, Vol. 2,…

Key Reasons for Outsourcing Telemarketing Surveys

On May 30, 2016, Posted by , In Lead Generation,Marketing,telemarketing, By ,,, , With Comments Off on Key Reasons for Outsourcing Telemarketing Surveys

Telemarketing surveys in many companies will undertake themselves to endeavor to monitor their customer experience; this is very much a step in the right direction and if done in such a way that the right questions are asked with the ultimate customer feeling that they can express their opinion of…

Smart Email Marketing Methods in Lead Generation

On May 23, 2016, Posted by , In email marketing,Lead Generation,Marketing, By ,,, , With Comments Off on Smart Email Marketing Methods in Lead Generation

In lead generation services, email marketing campaigns are essential elements of any sales and marketing strategy. They communicate and build relationships with business leads, gather important data, and help boost marketing ROI. As important as these campaigns are for B2B marketers, many miss the mark and continue to fall short…

3 Steps in Efficient Lead Management in B2B Marketing

On May 3, 2016, Posted by , In B2B Lead Generation,B2B Sales Lead,Business,Lead Generation, By ,,,,, , With Comments Off on 3 Steps in Efficient Lead Management in B2B Marketing

Traditionally, one of the biggest struggles between B2B marketing and sales is lead management. When done poorly, lead quality suffers, prospects get lost in the sales funnel, and sales teams end up wasting valuable time on unqualified leads — meaning that an inefficient lead management process poses a huge risk…

Make Your Emails More Persuasive During outbound communication

On February 2, 2016, Posted by , In B2B Lead Generation,B2B Sales Lead,Business,email marketing,Lead Generation,Marketing, With Comments Off on Make Your Emails More Persuasive During outbound communication

The food of sales and marketing is communication. Every closed deals with value and complexities all relies to the ability of a marketer to express himself clearly and persuasively. Outbound email on this matter has a special breed of writing. There is only a small chance to get the reader’s…

B2B Leads Generation: Going back to Basic

On September 14, 2015, Posted by , In B2B Lead Generation,B2B Sales Lead,Business,Lead Generation,Marketing, By ,, , With Comments Off on B2B Leads Generation: Going back to Basic

One of the major factors in any B2B Companies is Lead Generation. When opportunity strikes and leads become customers, you’ll need to maintain it well in order for the leads to be a repeating customer. INBOUND And OUTBOUND There are two categories that fall under leads – Inbound and Outbound….

Business tip: Keep it real with Prospects

On September 8, 2015, Posted by , In Advice Blogs,B2B Sales Lead,Business,Lead Generation,Marketing, By ,,,, , With Comments Off on Business tip: Keep it real with Prospects

Have you ever wonder why some prospects don’t look interested with what you are providing? The main reason for this is, it isn’t that they aren’t interested. It’s just that you don’t sound interested enough. “Not Interested” Sure, you’ve already heard this statement a lot of times, but it doesn’t mean…